term in the event industry is given as much emphasis in the selling process as "customer service", and yet, it is often absent in the production of an event. Pinnacle has a very clear understanding that Customer Service is our product! We don't own the hotels, golf courses, restaurants, or the transportation companies that we utilize in producing your event. We provide the knowledge and experience to wrap components together in the planning process; the creativity to make those components unique and memorable; and the service to produce the finished product. Customer service is the glue that binds the event together. Pinnacle's single greatest emphasis in hiring is a candidate's understanding and passion for providing pro-active customer service. With the right people on board, we are able to focus on the following concepts: Customer Service is our Product! Nothing is more important than attending to our guests' immediate needs.   Understand the Customer's Wants! Pinnacle continually strives to understand what our customer wants.   Create a vision of perfection centered on the Guest! It is 100% about the guest.   Pro-actively serve the Guest! By creating a vision that is guest centered and continually working to understand the clients wants, we are able to consistently anticipate our guests needs.